1.Now listen to part of a lecture in a business class.

2.All right.

3.So I actually saw a good example of this just the other day.

4.I watched an advertisement on television for a well-known company's pots and pans.

5.And in the advertisement, there was a woman, a professional cook, talking about how she uses the company's pots and pans in her own kitchen.

6.Now, the woman in the advertisement began by saying that this company's pots and pans were expensive.

7.She just came right out and admitted to the audience that they cost a lot more than most other companies' pots and pans.

8.And she also said she realized it when people went shopping for a new cookware, they might feel that they just didn't want to spend all that money on such expensive pots and pans since there were so many others in the store that cost a lot less.